You have wood and stones on a dark night in a lonely jungle. You can use the two to create a fire for survival. The former is information and later knowledge. We use the knowledge to make choices based on available information. Both are equally important.

Hashtag turns your post into clickable links and makes your post more searchable on the platform. However, the Facebook search isn’t all that great and hence hashtags aren’t as useful here as they are on other platforms. Why? Reason being the users on Facebook have already chosen what pages, people they want to see, they… Continue reading What are some good ways to use Facebook hashtags?

​ ​​I built a Facebook page for my company and took it from zero to 24,000+ Likes earning revenue of more than Rs. 10 million or about $147000 per year. Here’s a simple 8 step strategy if you want to do the same. But before that here’s an insider’s secret that nobody will tell you: Facebook… Continue reading How to get likes on Facebook Fan Page?

Quora Top Writers 2016 announced, and I am one!!! My profile link : https://goo.gl/S1C0NV TL;DR: Feeling awesome and more responsible. Becoming a Quora Top Writer is not about: 1000’s of answers. 10000’s of followers. 100000’s upvotes. Its about worthy contribution and thought leadership in a particular topic(s). ———————————————— It was a usual Saturday Morning, until… Continue reading Woohoo, I am Quora Top Writer 2016!

Advertisements really impact sales (at least they do when they work) Amul Butter. I see its TV ad, print ad, hoarding, every time I buy butter I buy this brand. Is it due to its advertisements may be yes, may be no, tough to answer. Sale. Yes. Measurable? No. Body Shop – A cosmetic brand.… Continue reading Does advertisements really effect the sale of product?

The things you love as a consumer might give you the biggest headache as a marketer. 1. Keeping Up With Digital Marketing Trends and Strategies: After a long period when it was considered the future, the digital platform now rules the mind of the marketers as well as consumer and it is challenging for marketers… Continue reading What are 3 big challenges that marketers are facing today?

India’s internet population has crossed startling 200 million mark, meaning huge opportunities for companies to  attract audience via digital marketing. Thus companies are hiring more and more digital marketing professionals, however there is a dearth of skilled professionals, hence if you are skilled-up chances of you making an awesome career are higher. Did you ask… Continue reading Is a career in digital marketing a good decision for me? And how much money can I make from this field?

The Geek side of me is love with this Google Doodle. It’s George Boole’s 200th birthday. My tribute to George who laid the very basic foundation of our digital world. Mouse-over on different conditions to see the logic behind it 😀 Small g on the logo has 2 black circles When G and O are… Continue reading The Logic Behind Today’s Google Doodle on George Boole’s Birthday

We are lazy and we don’t like filling forms, we go on -ad, click on it, see a lengthy form and just leave. Result: 15-20% out of all who clicked actually fill the lead generation form. Sad, as a marketer we are paying for just people clicking on our Ads 😦 Not anymore 😀 !… Continue reading Facebook Lead Ads Update-Awesome way to create high conversion Ads